The new owners planned a $1 million renovation project. In late 2019 the Birmingham City Council approved a $200,000 direct incentive for the business from the city's Healthy Food Fund, as well as a 10-year partial sales tax abatement estimated at around $665,000.
- Van der Bijl, Hanno (April 1, 2019) "Local group buys Village Market from Western, opening several grocery stores in metro." Birmingham Business Journal
- Johnson, Roy S. (April 3, 2019) "Village Market’s new owners are a fresh start toward eliminating city’s food deserts." The Birmingham News
- Beahm, Anna (November 5, 2019) "Village Market to receive funds, tax rebates through Birmingham’s Healthy Food Fund." The Birmingham News