Rashada LeRoy

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Rashada LeRoy (born June 22, 1979 in Dothan, Houston County) is the founder of LRY Media Group, which produced the opening and closing ceremonies for the 2022 World Games at Protective Stadium, as well as the World Games Plaza venue at City Walk.

LeRoy graduated from Northview High School in Dothan in 1979 and completed a bachelor's degree in management information systems at the University of Alabama in 2003.

In 2007 LeRoy launched Upgrade, a regional fashion and lifestyle magazine.

LeRoy worked previously as a marketing executive for the Alabama Power Company. She founded her own company in 2017. In 2019 LRY was contracted to organize the Birmingham Freedom Fest at Kelly Ingram Park. It was awarded the commission for the World Games in December of that year.

LeRoy serves on the board of the Alabama Small Business Development Initiative and was formerly a board member for Alabama Classic Foundation and Sidewalk Film Festival. She also served on the junior boards of the Birmingham Public Library and the Railroad Park Foundation. She was a member of the 2023–2024 class of Leadership Birmingham.


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