The Pizitz

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Rendering of The Pizitz

The Pizitz is a 225,000 square-foot mixed-use project at 1821 2nd Avenue North, in the 8-story white terra-cotta clad building which was built in 1923 as the flagship for the Pizitz department store chain. The project also includes the Pizitz parking deck, originally built across 1st Alley North in 1965.

The building was purchased for $1.6 million in 2000 by Bayer Properties for potential redevelopment. Bayer secured an "historic preservation certification" from the National Park Service to qualify for federal tax credits and received a $1 million low-interest loan from the City of Birmingham to facilitate redevelopment. In 2004 Operation New Birmingham put it on their 12 Most Wanted list of downtown buildings in need of renovation.

In January 2010 the company announced that Baker, Donelson, Bearman, Caldwell & Berkowitz had signed on as lead tenants, enabling it to proceed with a $60 million renovation. Bayer planned to relocate its own headquarters office to the project, which includes 23,000 square feet of ground level retail and restaurant space, much of it facing the McWane Science Center.

At the time, Bayer planned to seek LEED certification for the renovation. KPS Group, the architect for the project, also announced that it would move its offices to the Pizitz Building from the Steiner Building on 1st Avenue North. In March, V. Richards announced plans for a 6,000 square foot grocery store, cafe and restaurant on the ground floor. In September 2010 the Birmingham City Council approved a multi-million dollar incentives package to get the project under way. While completion was projected for the Summer or Fall of 2012, the project appears to be stagnant.

In December 2010 Baker Donelson determined that they would not be able to wait for the completion of renovations and, in March 2011, renewed their lease in the Wells Fargo Tower, forcing Bayer to search for new tenants. Meanwhile the city continued with approving parts of its incentives package for the project. Those incentives were rescinded in December 2011 pending further developments. For the next few years no progress was made toward renovation of the building.

In January 2014 Bayer announced that even though they deferred consideration for a first round of state tax credits for historic restoration, that they had decided to proceed with a $50-60 million apartment renovation project, set to begin in the summer for completion in late 2015 or early 2016. They partnered with Stonehenge Capital of Baton Rouge, Louisiana and hired Wisznia Architecture and Development of New Orleans to work with KPS Group on the design for what was branded as "The Pizitz".

Brasfield & Gorrie was awarded the $67 million contract for construction. In April 2014 Bayer's David Silverstein outlined plans for a public market on the ground floor with 24 vendor booths and 11,000 square feet of "beta" office space, leasable for short-term uses. The project was anticipated to open in Fall of 2016.

In January 2016 Bayer detailed their plans for the "Pizitz Food Hall" on the ground floor. The space includes a central bar and two full-service restaurants along with a rotating space for chefs to experiment with restaurant concepts on a quarter-by-quarter basis. Bayer also planned a basement level "entertainment space", which developed into a plan to create the Sidewalk Film Center and Cinema, a year-round home for the Sidewalk Moving Picture Festival. Retail tenants have included Warby Parker and Yellowhammer Creative. The short-term office space was branded as "Forge".


  • Tomberlin, Michael (November 14, 2008) "Bayer credit eyed for Pizitz redo." The Birmingham News
  • Tomberlin, Michael (January 29, 2010) "Downtown Birmingham's Pizitz building set to get makeover." The Birmingham News
  • Tomberlin, Michael (February 7, 2010) "New Pizitz project leases set stage for renewal." The Birmingham News
  • Tomberlin, Michael (March 12, 2010) "V. Richards expanding to Birmingham's Pizitz Building." The Birmingham News
  • Bryant, Joseph D. (September 7, 2010) "Birmingham City Council approves incentives for renovation of former Pizitz building downtown." The Birmingham News
  • Tomberlin, Michael (February 13, 2011) "Downtown dreams: Renovation slow for prominent buildings." The Birmingham News
  • Tomberlin, Michael (March 22, 2011) "Baker, Donelson, Bearman, Caldwell & Berkowitz law firm to remain in Birmingham's Wells Fargo Tower." The Birmingham News
  • Bryant, Joseph D. (December 27, 2011) "Birmingham City Council cancels $1.9 million for Pizitz, allocates money for rec center." The Birmingham News
  • Tomberlin, Michael (January 10, 2014) "Bayer Properties: Pizitz Building renovation will begin this summer." The Birmingham News
  • Tomberlin, Michael (April 15, 2014) "Pizitz will have indoor public market on ground floor, beta office space on mezzanine." The Birmingham News
  • Godwin, Brent (January 19, 2016) "Restored Pizitz building will include restaurants, incubator for up-and-coming chefs and more." Birmingham Business Journal
  • Godwin, Brent (August 25, 2016) "Jeffrey Bayer on how Sidewalk's Pizitz project took shape." Birmingham Business Journal

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