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[[File:Aldotcomlogopresskit.jpeg |right]]
[[File:Aldotcomlogopresskit.jpeg |right]]
'''AL.com''' is a privately-held news website produced by [[Alabama Media Group]] with offices at 1731 [[1st Avenue North]]. The website was originally launched as Alabama Live. Much of the site's content is drawn from or republished in Alabama Media Group's three Alabama newspapers: ''[[The Birmingham News]]'', the [Mobile] ''Press-Register'', and ''The Huntsville Times''.
'''AL.com''' is a privately-held news website produced by [[Alabama Media Group]] with offices at 1731 [[1st Avenue North]]. The website was originally produced in Huntsville as "Alabama Live". The name was changed to AL.com on [[April 16]], [[2001]].


[[Alabama Media Group]] describes AL.com as “Alabama’s #1 news source for important stories Alabamians are talking about, including Alabama and Auburn football, breaking news, special investigations, politics, Alabama culture and trending topics.  On AL.com you’ll find the best in-
At its launch, [[Alabama Media Group]] described AL.com as “Alabama’s #1 news source for important stories Alabamians are talking about, including Alabama and Auburn football, breaking news, special investigations, politics, Alabama culture and trending topics.  On AL.com you’ll find the best in-state college football coverage, buzz-worthy trending topics, important news investigations, breaking news, politics, people and places that impact Alabama and its people. AL.com advertising opportunities include digital display advertising, sponsored articles and video. AL.com also offers special platforms
state college football coverage, buzz-worthy trending topics, important news investigations, breaking news, politics, people and places that impact Alabama and its people. AL.com advertising opportunities include digital display advertising, sponsored articles and video. AL.com also offers special platforms
for job listings, auto listings, obituaries, celebrations and for sale ads.”
for job listings, auto listings, obituaries, celebrations and for sale ads.”
Originally, much of the site's content was drawn from or republished in Alabama Media Group's three Alabama newspapers: ''[[The Birmingham News]]'', the [Mobile] ''Press-Register'', and ''The Huntsville Times''. Soon, that relationship was reversed and content for the printed newspapers was provided by journalists and other creators working as AL.com staff.


==Comment Controversy==
==Comment Controversy==
 
Since its launch, AL.com allowed registered users to leave comments on articles in order to generate reader engagement.  Authors were required to engage in a certain number of daily interactions with posters to further generate engagement.  However, many readers, authors, and AL.com staff felt that the comments created a “toxic atmosphere”.  On February 27, [[2020]], AL.com, along with all news websites owned by [[Advance Local]] (a parent company of [[Alabama Media Group]]) eliminated the ability for registered users to comment on articles.  AL.com and Advance local cited this toxic atmosphere, the ability to comment on articles on social media platforms, and the fact that only a tiny fraction of website visitors used the comment feature as reasons for eliminating the ability to comment.
Since its launch, AL.com allowed registered users to leave comments on articles in order to generate reader engagement.  Authors were required to engage in a certain number of daily interactions with posters to further generate engagement.  However, many readers, authors, and AL.com staff felt that the comments created a “toxic atmosphere”.  On February 27, [[2020]], AL.com, along with all news websites owned by [[Advance Local]] (a parent company of [[Alabama Media Group]]) eliminated the ability for registered users to comment on articles.  AL.com and Advance local cited this toxic atmosphere, the ability to comment on articles on social media platforms, and the fact that only a tiny fraction of website visitors using the comment feature as rationale for eliminating the ability to comment.


==Reach and Audience==
==Reach and Audience==
According to [[Alabama Media Group]]’s [[2021]] Media Kit, AL.com is “the state’s largest news and entertainment network”.  AL.com reaches over 10 million unique visitors in Alabama each month, and averages 48 million page views per month.  AL.com reaches aproximately 60% of households in the Greater Birmingham Metro Area.  Their audience is 52% male, 49% female, and the largest audience in terms of age is 55+ (26%), followed by 35-44 (23%), then 45-55 (20%), 25-34 (19%), and finally 18-24 (12%).
According to [[Alabama Media Group]]’s [[2021]] Media Kit, AL.com is “the state’s largest news and entertainment network”.  AL.com reaches over 10 million unique visitors in Alabama each month, and averages 48 million page views per month.  AL.com reaches aproximately 60% of households in the Greater Birmingham Metro Area.  Their audience is 52% male, 49% female, and the largest audience in terms of age is 55+ (26%), followed by 35-44 (23%), then 45-55 (20%), 25-34 (19%), and finally 18-24 (12%).


==Reliability and Bias==
==Reliability and Bias==
According to multiple media bias and fact checking sources, AL.com is highly factual in its reporting and has high credibility.  Their news content generally has a right-center or slightly right bias, receiving a bias rating of Right Center from Media Bias / Fact Check and a bias score of -1.56 (indicating a slight right / center bias, with a score of 0 being unbiased or completely center) from ad fonte media. According to Media Bias / Fact Check, “the headlines and articles use minimally loaded words and typically quote right-leaning sources that are credible. Editorially, they have a slight right-leaning bias and employ known right-wing columnists, such as [[Cameron Smith]], Vice President of the R Street Institute, a conservative and libertarian think tank based in Washington, D.C. They generally report the news factually and with a moderate conservative bias.”
According to multiple media bias and fact checking sources, AL.com is highly factual in its reporting and has high credibility.  Their news content generally has a right-center or slightly right bias, receiving a bias rating of Right Center from Media Bias / Fact Check and a bias score of -1.56 (indicating a slight right / center bias, with a score of 0 being unbiased or completely center) from ad fonte media. According to Media Bias / Fact Check, “the headlines and articles use minimally loaded words and typically quote right-leaning sources that are credible. Editorially, they have a slight right-leaning bias and employ known right-wing columnists, such as [[Cameron Smith]], Vice President of the R Street Institute, a conservative and libertarian think tank based in Washington, D.C. They generally report the news factually and with a moderate conservative bias.”


==Notable Authors==
==Notable contributors==


*[[John Archibald]]
* [[John Archibald]]
*[[Greg Garrison]]
* [[Greg Garrison]]
*[[Roy Johnson]]
* [[Roy Johnson]]
*[[Ryan Michaels]]
* [[Ryan Michaels]]
*[[Carol Robinson]]
* [[Carol Robinson]]
*[[Cameron Smith]]
* [[Cameron Smith]]


==References==
==References==
* "Alabama Live unveiling new logo and site design" (April 12, 2001) {{BBJ}}
* [https://www.alabamamediagroup.com/ Alabama Media Group 2021 Media Kit], accessed February 15, 2022
* [https://www.alabamamediagroup.com/ Alabama Media Group 2021 Media Kit], accessed February 15, 2022
* [https://mediabiasfactcheck.com/al-com-alabama-news/ Media Bias / Fact Check - AL.com], accessed February 15, 2022
* [https://mediabiasfactcheck.com/al-com-alabama-news/ Media Bias / Fact Check - AL.com], accessed February 15, 2022

Revision as of 08:29, 4 November 2022

Aldotcomlogopresskit.jpeg

AL.com is a privately-held news website produced by Alabama Media Group with offices at 1731 1st Avenue North. The website was originally produced in Huntsville as "Alabama Live". The name was changed to AL.com on April 16, 2001.

At its launch, Alabama Media Group described AL.com as “Alabama’s #1 news source for important stories Alabamians are talking about, including Alabama and Auburn football, breaking news, special investigations, politics, Alabama culture and trending topics. On AL.com you’ll find the best in-state college football coverage, buzz-worthy trending topics, important news investigations, breaking news, politics, people and places that impact Alabama and its people. AL.com advertising opportunities include digital display advertising, sponsored articles and video. AL.com also offers special platforms for job listings, auto listings, obituaries, celebrations and for sale ads.”

Originally, much of the site's content was drawn from or republished in Alabama Media Group's three Alabama newspapers: The Birmingham News, the [Mobile] Press-Register, and The Huntsville Times. Soon, that relationship was reversed and content for the printed newspapers was provided by journalists and other creators working as AL.com staff.

Comment Controversy

Since its launch, AL.com allowed registered users to leave comments on articles in order to generate reader engagement. Authors were required to engage in a certain number of daily interactions with posters to further generate engagement. However, many readers, authors, and AL.com staff felt that the comments created a “toxic atmosphere”. On February 27, 2020, AL.com, along with all news websites owned by Advance Local (a parent company of Alabama Media Group) eliminated the ability for registered users to comment on articles. AL.com and Advance local cited this toxic atmosphere, the ability to comment on articles on social media platforms, and the fact that only a tiny fraction of website visitors used the comment feature as reasons for eliminating the ability to comment.

Reach and Audience

According to Alabama Media Group’s 2021 Media Kit, AL.com is “the state’s largest news and entertainment network”. AL.com reaches over 10 million unique visitors in Alabama each month, and averages 48 million page views per month. AL.com reaches aproximately 60% of households in the Greater Birmingham Metro Area. Their audience is 52% male, 49% female, and the largest audience in terms of age is 55+ (26%), followed by 35-44 (23%), then 45-55 (20%), 25-34 (19%), and finally 18-24 (12%).

Reliability and Bias

According to multiple media bias and fact checking sources, AL.com is highly factual in its reporting and has high credibility. Their news content generally has a right-center or slightly right bias, receiving a bias rating of Right Center from Media Bias / Fact Check and a bias score of -1.56 (indicating a slight right / center bias, with a score of 0 being unbiased or completely center) from ad fonte media. According to Media Bias / Fact Check, “the headlines and articles use minimally loaded words and typically quote right-leaning sources that are credible. Editorially, they have a slight right-leaning bias and employ known right-wing columnists, such as Cameron Smith, Vice President of the R Street Institute, a conservative and libertarian think tank based in Washington, D.C. They generally report the news factually and with a moderate conservative bias.”

Notable contributors

References

External links

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