Liberty Super Market
Liberty Super Market was a grocery store chain with several locations in the Birmingham area. The chain was part of a regional cooperative sponsored by Fred Montesi & Sons, owners of the Liberty Wholesale Grocery Co. of Memphis, Tennessee.
The first Liberty Super Markets in Alabama were located in Sheffield and Florence. The first Birmingham location opened by Dominic Stignani on April 3, 1957 at 420 13th Street North in Birmingham's Fountain Heights neighborhood. The 60,000 square-foot store featured 18 check-out lanes, an in-house bakery, and "the South's largest dairy department. Outside was a 273-car parking lot. Mayor Jimmy Morgan cut the ribbon during grand opening ceremonies that Wednesday morning. Fred Fratini, Burl Thompson and Louis Giardino were also managers at the store.
Along with Pizitz, a second 60,000 square foot Liberty Super Market anchored the first extension of the Roebuck Plaza Shopping Center which opened in 1960 under the management of Louis Montesi. It was originally addressed at 9096 4th Avenue South, on the stretch that was later reoriented to become part of Parkway East. The new store was completely air-conditioned with the city's first "air cushion doors" in lieu of swinging doors. The fireproof asbestos ceiling was supplemented by an automatic sprinkler system. The new store featured 22 checkout counters. Louis Giardino took over operations by 1970. The Roebuck store closed in 1984.
The Fountain Heights store was the scene of mass protests organized by the Southern Christian Leadership Conference in February 1966 to protest discriminatory hiring practices and incidents of violence against African-Americans.
Locations
- Store No. 101, 420 13th Street North Fountain Heights (1957-)
- Store No. 102, Roebuck Plaza Shopping Center (1960-1984)
- Store No. 103, Hillcrest Shopping Center, Green Springs Highway, Homewood (mid 1960s)
- Midfield
- Hoover
- North Birmingham
References
- "Big Liberty Super Market to open doors tomorrow." (April 2, 1957) The Birmingham News
- Spotswood, James (September 13, 1960) "Liberty to open second big market at Roebuck Shop Center tomorrow" The Birmingham News