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'''Luckie & Company''' is a marketing communications firm founded in [[1953]] by [[Robert Luckie, Jr]]. with offices in the [[Luckie Building]] at 600 [[Luckie Drive]] (at [[Shades Creek Parkway]] and [[U.S. Highway 280]]). It is generally ranked as the state's largest marketing and advertising agency, both in terms of staff size (110 employees) and annual billings ($115 million). | '''Luckie & Company''' (formerly '''Robert Luckie & Co.''', '''Luckie and Forney''', and '''Tucker Wayne/Luckie & Co.''') is a marketing communications firm founded in [[1953]] by [[Robert Luckie, Jr]]. with offices in the [[Luckie Building]] at 600 [[Luckie Drive]] (at [[Shades Creek Parkway]] and [[U.S. Highway 280]]). It is generally ranked as the state's largest marketing and advertising agency, both in terms of staff size (110 employees) and annual billings ($115 million). The firm is currently headed by Chairman and CEO [[Robert Luckie III]] and his brother, [[Tom Luckie]], president of the firm. | ||
The firm | The firm was founded in [[1953]] by former ''[[Birmingham News]]'' editor and advertising manager [[Robert Luckie]]. | ||
One of Luckie's first major clients was [[Blue Cross and Blue Shield of Alabama]], | One of Luckie's first major clients was [[R. L. Ziegler]]. The young company landed an account with [[South Central Bell]] after its Atlanta-based firm caused displeasure. In [[1956]] it added [[Blue Cross and Blue Shield of Alabama]] to its growing list of major clients. | ||
In [[1964]] [[John Forney (sportcaster)|John Forney]] joined the firm as a partner, bringing with him access to [[Bear Bryant]], who recorded a memorable "Call your mama" television spot for South Central Bell. | |||
Since then the firm has done work for numerous local firms such as [[American Cast Iron Pipe Company]], [[Bayer Properties]], [[Books-A-Million]], [[Express Oil Change]], [Liberty National]], [[Regions Bank]], the [[Birmingham Museum of Art]], [[United Way of Central Alabama]], [[Alabama Power]], and the [[Alabama Department of Tourism]], among others. The firm has also done work on national accounts, including Little Debbie Snacks and Papa John's. The firm was also well-known for handling the gubernatorial and presidential campaigns of [[George Wallace]] as well as providing services to numerous state and local politicians. | |||
In [[1988]] Luckie & Forney merged with Tucker Wayne & Co. of Atlanta, Georgia to form Tucker Wayne/Luckie & Co. | |||
Luckie was an early proponent of using social media in advertising campaigns. [[David Griner]] and [[Whitney Sides Mitchell]] collaborate on researching and implementing social media strategies for the firm's clients. | Luckie was an early proponent of using social media in advertising campaigns. [[David Griner]] and [[Whitney Sides Mitchell]] collaborate on researching and implementing social media strategies for the firm's clients. | ||
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==External links== | ==External links== | ||
* [http://www.luckie.com/ Luckie & Company] website (Flash 8) | * [http://www.luckie.com/ Luckie & Company] website (Flash 8) | ||
* [http://www.livingroomcandidate.org/commercials/1968/businglaw-and-order 1968 Wallace for President] television ad created by Luckie & Forney | |||
[[Category:Advertising firms]] | [[Category:Advertising firms]] | ||
[[Category:Luckie Drive]] | [[Category:Luckie Drive]] | ||
Revision as of 20:56, 1 February 2010
Luckie & Company (formerly Robert Luckie & Co., Luckie and Forney, and Tucker Wayne/Luckie & Co.) is a marketing communications firm founded in 1953 by Robert Luckie, Jr. with offices in the Luckie Building at 600 Luckie Drive (at Shades Creek Parkway and U.S. Highway 280). It is generally ranked as the state's largest marketing and advertising agency, both in terms of staff size (110 employees) and annual billings ($115 million). The firm is currently headed by Chairman and CEO Robert Luckie III and his brother, Tom Luckie, president of the firm.
The firm was founded in 1953 by former Birmingham News editor and advertising manager Robert Luckie.
One of Luckie's first major clients was R. L. Ziegler. The young company landed an account with South Central Bell after its Atlanta-based firm caused displeasure. In 1956 it added Blue Cross and Blue Shield of Alabama to its growing list of major clients.
In 1964 John Forney joined the firm as a partner, bringing with him access to Bear Bryant, who recorded a memorable "Call your mama" television spot for South Central Bell.
Since then the firm has done work for numerous local firms such as American Cast Iron Pipe Company, Bayer Properties, Books-A-Million, Express Oil Change, [Liberty National]], Regions Bank, the Birmingham Museum of Art, United Way of Central Alabama, Alabama Power, and the Alabama Department of Tourism, among others. The firm has also done work on national accounts, including Little Debbie Snacks and Papa John's. The firm was also well-known for handling the gubernatorial and presidential campaigns of George Wallace as well as providing services to numerous state and local politicians.
In 1988 Luckie & Forney merged with Tucker Wayne & Co. of Atlanta, Georgia to form Tucker Wayne/Luckie & Co.
Luckie was an early proponent of using social media in advertising campaigns. David Griner and Whitney Sides Mitchell collaborate on researching and implementing social media strategies for the firm's clients.
References
- Whitley, Carla Jean (July 29, 2009) "Luckie and Company Social Media." Birmingham magazine. p. 54
External links
- Luckie & Company website (Flash 8)
- 1968 Wallace for President television ad created by Luckie & Forney