WVOK-AM

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WVOK-AM was a popular music station that broadcast on AM 690 in Birmingham from 1947 to 1992. Its studios were located on Bessemer Super Highway.

WVOK was the city's first 50,000-watt radio station. It made another splash by hiring Joe Rumore away from WAPI-AM in 1948.

WVOK and WYDE-AM both began airing pop music in the early 1960s in imitation of the explosively popular WSGN-AM. They were soon joined by the newly-launched WAQY-AM.

The station sponsored the "Shower of Stars" concert series that filled Municipal Auditorium with teeny-boppers and later brought such blockbuster acts as the Rolling Stones and the Beach Boys to Legion Field.

In 1992 WVOK sportscaster Herb Winches made the suggestion that the station adopt an all-sports format. The suggestion was well-received and the new station adopted the call letters WJOX-AM.

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