WYSF-FM: Difference between revisions

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'''WYSF''' is an adult contemporary, FM radio station in [[Birmingham]], broadcast at 94.5 MHz. It is the home of syndicated morning DJ team, [[Rick and Bubba]].
[[Image:WYSF logo.jpg|right]]
'''WYSF''' (called '''''The New 94.5 Birmingham's Hit Music''''') was a top-40 FM radio station in [[Birmingham]], broadcast at 100 KW on [[FM 94.5]] from [[1996]] to [[2008]]. The station's studios were at Citadel's local offices at 244 [[Goodwin Crest Drive]]. The signal is transmitted, along with that of [[WZRR-FM|WZRR]] [[FM 99.5]], from a 1,014 foot omnidirectional tower on [[Red Mountain]] ({{Locate coords inline | lat = 33.46226 | lon = -86.84948 | zoom = 15 | type = h}}).


== History ==
== History ==
The stationed originally launched at 94.5 FM in the 1950's was '''WAFM'''. Over the years, it went through several name and format changes.
In October [[1994]] Dick Broadcasting purchased Dittman Broadcasting's [[WAPI-FM|WAPI]] '''I-95''' and switched the format to "hot adult contemporary" with the call letters [[WMXQ-FM|WMXQ]]. In October [[1996]] the format was changed to "soft rock adult contemporary" with the new call letters WYSF, for "Your Soft Favorites" following the next month.


It was sold to Dittman Brodcasting out of Mobile in 1980. The owners turned it into '''95 Rock'', an album-oriented rock station, in 1981.
In [[1999]] WYSF landed the popular [[Rick and Bubba Show]] from [[WQEN-FM|WQEN]] [[FM 103.7]], which had moved to Birmingham from [[Gadsden]] a year earlier. The station was purchased, along with Dick's other Birmingham properties, in [[2000]] by Las Vegas-based Citadel Broadcasting.


In 1984, the station switched to the Top 40 format as Hot Rockin' '''95 FM'''. In October, the name was changed to '''I-95''', "Birmingham's Hit Rock," although the format stayed the same.  The call letters became '''WAPI'''.  It eclipsed Birmiingham's other Top-40 station, [[WKXX]] (Kicks 106) within a year, largely on the strength of the [[Mark & Brian]] morning show. The station held strong after Mark & Brian's departure, but eventually declined along with pop music in general.  In 1994 the station was bought by [[Dick Broadcasting]] and switched its call letters to '''WMXQ''' and its format to "hot adult contemporary" as '''Mix 94.5'''.
On [[January 3]], [[2007]], the Rick and Bubba Show left WYSF for Cox Broadcasting's [[WZZK-FM|WZZK]] [[FM 104.7]].  The [[Mark and Mack Show]] was simulcast from sister station [[WAPI-AM|WAPI]] [[AM 1070]], and became the morning show on [[January 23]]. After ratings plummeted from a 9.4 to a 1.2 share, the show was dropped after the [[May 24]] broadcast in favor of the Dallas, Texas based "Kidd Kraddick in the Morning".


In October 1996, the station switched formats to soft rock adult contemporary as '''Soft Rock 94.5'''. In November 1996, the call letters were switched to WYSF.
[[Image:WYSF-FM.gif|right|175px]]
On [[May 25]], [[2007]] Citadel's market manager [[Dale Daniels]] announced that station would change its format to "Hot Adult Contemporary" on [[May 29]], aiming squarely at the audience of 30-40 year old women. [[Val Mining]] remained on board, along with [[Reg's Coffee House]]. [[Steve Robison]] and [[Amber Marie]], veterans of [[WRAX-FM]] came on board for the afternoon drive and evenings. The station also served as the Birmingham affiliate for the [[Auburn Tigers|Auburn Football]] Radio Network. The program director was [[Chip Arledge]].
 
On [[July 4]], [[2008]], immediately after broadcasting the soundtrack for [[Thunder on the Mountain]], the station dropped its hot adult contemporary format. It played country music for two days before simulcasting programming from [[WJOX-FM]] on [[July 7]]. [[Scott Register]], host of the long-running [[Reg's Coffee House]], told readers of his website that he expected to remain in his Sunday afternoon time slot on the station.  Register announced later that his show would be moved to [[FM 100.5]] on [[July 27]].
 
[[WJOX-FM]] took over the 94.5 frequency in July 2008. A new "adult album alternative" station, [[WWMM-FM]] began airing on 100.5.
 
==Programs==
* weekday mornings: Kidd Kraddick in the Morning (syndicated)
* weekday mid-days: Valerie and John Tesh (syndicated)
* weekday afternoons: TBA
* weekday evenings: John Tesh (syndicated)
* Saturday mornings: TBA
* Saturday mid-day: Valerie and John Tesh (syndicated)
* Saturday afternoon: The [[Rotund One]] ([[Chip Arledge]])
* Saturday evening: [[Steve West]]
* Sunday mid-day: [[Reg's Coffee House]]
* Sunday evening: John Tesh (syndicated)


==References==
==References==
* [http://mywebpages.comcast.net/bham.rewound/radio-tv2.htm Radio & TV] at [[Birmingham Rewound]]
* Wells, Russell. [http://www.birminghamrewound.com/radio-tv2.htm Birmingham Radio & TV] at [[Birmingham Rewound]]
* [http://www.softrock945.com/ WYSF history] at Birmingham FM
* "WYSF." Wikipedia, The Free Encyclopedia. 8 Jul 2008, 06:14 UTC. Wikimedia Foundation, Inc. 8 Jul 2008 [http://en.wikipedia.org/w/index.php?title=WYSF&oldid=224299102].
* "WYSF." Wikipedia, The Free Encyclopedia. 2 Aug 2006, 02:00 UTC [http://en.wikipedia.org/w/index.php?title=WYSF&oldid=67160962]. Wikimedia Foundation, Inc.  Accessed 27 Aug 2006.
* Rutledge, Zach [http://members.aol.com/zachr330/almediapage/profiles/wysf.html Technical Profile:WYSF] ". Birmingham Radio and TV. - accessed December 20, 2006
* Carlton, Bob (January 3, 2007) "Rick and Bubba morning show moves to WZZK".  ''Birmingham News''
* Carlton, Bob (May 25, 2007) "WYSF-FM tunes in new format after ratings drop." ''Birmingham News''
* Diel, Stan (July 11, 2008) "Birmingham's WYSF-FM appears ready to change formats." ''Birmingham News''
*Cuthbert, Matt (August 15, 2008) "Birmingham gets AAA station with 100.5." ''Birmingham News''


[[Category:Radio stations]]
[[Category:Former radio stations]]
[[Category:Goodwin Crest Drive]]
[[Category:1996 establishments]]
[[Category:2008 disestablishments]]

Latest revision as of 09:31, 25 February 2012

WYSF logo.jpg

WYSF (called The New 94.5 Birmingham's Hit Music) was a top-40 FM radio station in Birmingham, broadcast at 100 KW on FM 94.5 from 1996 to 2008. The station's studios were at Citadel's local offices at 244 Goodwin Crest Drive. The signal is transmitted, along with that of WZRR FM 99.5, from a 1,014 foot omnidirectional tower on Red Mountain (map).

History

In October 1994 Dick Broadcasting purchased Dittman Broadcasting's WAPI I-95 and switched the format to "hot adult contemporary" with the call letters WMXQ. In October 1996 the format was changed to "soft rock adult contemporary" with the new call letters WYSF, for "Your Soft Favorites" following the next month.

In 1999 WYSF landed the popular Rick and Bubba Show from WQEN FM 103.7, which had moved to Birmingham from Gadsden a year earlier. The station was purchased, along with Dick's other Birmingham properties, in 2000 by Las Vegas-based Citadel Broadcasting.

On January 3, 2007, the Rick and Bubba Show left WYSF for Cox Broadcasting's WZZK FM 104.7. The Mark and Mack Show was simulcast from sister station WAPI AM 1070, and became the morning show on January 23. After ratings plummeted from a 9.4 to a 1.2 share, the show was dropped after the May 24 broadcast in favor of the Dallas, Texas based "Kidd Kraddick in the Morning".

WYSF-FM.gif

On May 25, 2007 Citadel's market manager Dale Daniels announced that station would change its format to "Hot Adult Contemporary" on May 29, aiming squarely at the audience of 30-40 year old women. Val Mining remained on board, along with Reg's Coffee House. Steve Robison and Amber Marie, veterans of WRAX-FM came on board for the afternoon drive and evenings. The station also served as the Birmingham affiliate for the Auburn Football Radio Network. The program director was Chip Arledge.

On July 4, 2008, immediately after broadcasting the soundtrack for Thunder on the Mountain, the station dropped its hot adult contemporary format. It played country music for two days before simulcasting programming from WJOX-FM on July 7. Scott Register, host of the long-running Reg's Coffee House, told readers of his website that he expected to remain in his Sunday afternoon time slot on the station. Register announced later that his show would be moved to FM 100.5 on July 27.

WJOX-FM took over the 94.5 frequency in July 2008. A new "adult album alternative" station, WWMM-FM began airing on 100.5.

Programs

  • weekday mornings: Kidd Kraddick in the Morning (syndicated)
  • weekday mid-days: Valerie and John Tesh (syndicated)
  • weekday afternoons: TBA
  • weekday evenings: John Tesh (syndicated)
  • Saturday mornings: TBA
  • Saturday mid-day: Valerie and John Tesh (syndicated)
  • Saturday afternoon: The Rotund One (Chip Arledge)
  • Saturday evening: Steve West
  • Sunday mid-day: Reg's Coffee House
  • Sunday evening: John Tesh (syndicated)

References

  • Wells, Russell. Birmingham Radio & TV at Birmingham Rewound
  • "WYSF." Wikipedia, The Free Encyclopedia. 8 Jul 2008, 06:14 UTC. Wikimedia Foundation, Inc. 8 Jul 2008 [1].
  • Rutledge, Zach Technical Profile:WYSF ". Birmingham Radio and TV. - accessed December 20, 2006
  • Carlton, Bob (January 3, 2007) "Rick and Bubba morning show moves to WZZK". Birmingham News
  • Carlton, Bob (May 25, 2007) "WYSF-FM tunes in new format after ratings drop." Birmingham News
  • Diel, Stan (July 11, 2008) "Birmingham's WYSF-FM appears ready to change formats." Birmingham News
  • Cuthbert, Matt (August 15, 2008) "Birmingham gets AAA station with 100.5." Birmingham News
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