WWMM-FM, Live 100.5 "Birmingham's Modern Music" was an "adult album alternative" (AAA) format radio station in Birmingham at frequency FM 100.5 from August 2008 to February 2010. The station was owned by Citadel Communications. Dave Rossi was program director through July 2009 and Mitzi South was general manager.
The station debuted on August 15, 2008 with a special Friday morning edition of Reg's Coffee House. The first track aired on the day's show was Greg Laswell's "How the Day Sounds". The announcement of the new format was made on the air at 10:05 AM.
Unofficial statements made by staffers in February 2010 indicated that the station would be switched to a talk radio format after the February 14 broadcast of Reg's Coffee House. A Facebook group was launched by Jeff Tenner, whose Soca Clothing was one of the station's sponsors. After a few days the group had more than 13,000 members. Register acknowledged the show of support on his show and played "Uprising" by Muse as the final song on the station:
They will not force us
They will stop degrading us
They will not control us
We will be victorious, so come on!
Later that day, Citadel officials confirmed the rumors, saying that the station, which was playing an automated playlist with no in-studio staff, would switch over to simulcasting WAPI-AM's talk-radio programming. The name was changed to WAPI-FM, "NewsTalk 100". The internet radio station, "The Mountain" was launched in December 2010 to fill the void left by the departure of Live 100.5. Reg's Coffee House returned on that station.
First 15 tracks
Birmingham News columnist Matt Cuthbert noted the first 15 songs played on the newly-launched station:
- Bruce Springsteen - "Radio Nowhere"
- R.E.M. - "Radio Free Europe"
- Death Cab for Cutie - "I Will Possess Your Heart"
- Pearl Jam - "Daughter"
- Coldplay - "Viva la Vida"
- New Radicals - "You Get What You Give"
- KT Tunstall - "Suddenly I See"
- Spoon - "Don't You Evah"
- The Killers - "All These Things That I've Done"
- U2 - "Who's Gonna Ride Your Wild Horses?"
- Jeff Buckley - "Hallelujah"
- O.A.R. - "Shattered"
- Feist - "1234"
- The Police - "So Lonely"
- Duffy - "Mercy"
- Live100.5 website
- Cuthbert, Matt (August 15, 2008) "Birmingham gets AAA station with 100.5." Birmingham News
- Cuthbert, Matt (August 15, 2008) "Springsteen, R.E.M., Death Cab kick off Live 100.5." Birmingham News
- Thompson, Brent (August 28, 2008) "New waves: Live 100.5 FM brings "adult alternative" to Birmingham radio." Birmingham Weekly
- Carlton, Bob (February 11, 2010) "Fans rally to save Birmingham radio station Live 100.5." Birmingham News
- Scott Register says this might be final 'Reg's Coffee House' on Live 100.5." (February 14, 2010) Birmingham News
- Carlton, Bob (February 14, 2010) "Update: Live 100.5 to switch to news-talk format." Birmingham News
- Whitley, Carla Jean (March 1, 2010) "Going down fighting: Void in Birmingham music scene after Live 100.5." Birmingham News