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[[File:Yellowhammer News logo.png|right|275px]]
[[File:Yellowhammer News logo.png|right|275px]]
'''Yellowhammer Multimedia''' (originally '''''Yellowhammer News''''') is a media and public relations company founded in [[2013]] by [[Cliff Sims]] as an outgrowth of his "Yellowhammer" conservative-leaning political weblog (launched in [[2011]]) and [[Yellowhammer Strategies]], a media consulting firm. The company publishes a website with news stories, opinion pieces and multimedia features. It has also produced a syndicated radio program hosted by Sims, and offered a clothing line featuring its [[Yellowhammer]] bird silhouette logo.
'''YHN Media Group ''' (originally '''''Yellowhammer News''''' and later '''Yellowhammer Multimedia''') is a media and public relations company founded in [[2013]] by [[Cliff Sims]] as an outgrowth of his "Yellowhammer" conservative-leaning political weblog (launched in [[2011]]) and [[Yellowhammer Strategies]], a media consulting firm. The company publishes a website with news stories, opinion pieces and multimedia features. It has also produced a syndicated radio program hosted by Sims, and offered a clothing line featuring its [[Yellowhammer]] bird silhouette logo.


The company, which was co-owned by [[Tim Howe]] and [[John Ross]], both lobbyists and former directors of the [[Alabama Republican Party]], moved into offices in the [[Age-Herald Building]] on [[5th Avenue North]].
The company, which was co-owned by [[Tim Howe]] and [[John Ross]], both lobbyists and former directors of the [[Alabama Republican Party]], moved into offices in the [[Age-Herald Building]] on [[5th Avenue North]].
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In September [[2017]] Jones sold the business to [[Allison Ross]] of Memphis, Tennessee. Ellis remained on staff as CEO. Ross brought on [[J. Pepper Bryars]] as editor, and his wife, [[Rachel Bryars|Rachel]] as managing editor. The Bryarses left the publication in July [[2018]], following a disagreement about the site's endorsement of [[Roy Moore]]'s Senate run. Howe is the current publisher and editor.
In September [[2017]] Jones sold the business to [[Allison Ross]] of Memphis, Tennessee. Ellis remained on staff as CEO. Ross brought on [[J. Pepper Bryars]] as editor, and his wife, [[Rachel Bryars|Rachel]] as managing editor. The Bryarses left the publication in July [[2018]], following a disagreement about the site's endorsement of [[Roy Moore]]'s Senate run. Howe is the current publisher and editor.
In [[2023]] political consultant [[Paul Shashy]] and Montgomery businessman Thomas Harris acquired Yellowhammer Multimedia, which they reorganized as as an LLC under the current name, and installed [[Ellis Terry]] as president.
==Outlets==
* ''Yellowhammer News'' news website
* ''YHN Radio Network''
* ''256 Today News'', Tennessee Valley news site
* ''[[Soul Grown]]'', lifestyle magazine founded by Ellis Terry, acquired in [[2021]]


==References==
==References==
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* Gore, Leada (August 17, 2018) "Lobbyist listed as owner, editor of Yellowhammer blog." {{BN}}
* Gore, Leada (August 17, 2018) "Lobbyist listed as owner, editor of Yellowhammer blog." {{BN}}
* Smiley, Lauren (Winter 2019) "[http://www.cjr.org/special_report/as-you-like-it.php/ As You Like It: A partisan site in Alabama exploits trust in local news]" ''Columbia Journalism Review''
* Smiley, Lauren (Winter 2019) "[http://www.cjr.org/special_report/as-you-like-it.php/ As You Like It: A partisan site in Alabama exploits trust in local news]" ''Columbia Journalism Review''
* Folkenflik, David; Mario Ariza & Miranda Green (December 19, 2022) "[https://www.npr.org/2022/12/19/1143753129/power-companies-florida-alabama-media-investigation-consulting-firm In the Southeast, power company money flows to news sites that attack their critics]". NPR.org
* Banks, Richard (December 23, 2022) "[https://birminghamwatch.org/investigation-accuses-alabama-power-of-funneling-money-to-local-news-sites-for-favorable-coverage/ Investigation Accuses Alabama Power of Funneling Money to Local News Sites for Favorable Coverage]." WBHM.org / ''[[BirminghamWatch]]''
* Thrailkill, Laurel (August 17, 2023) "Alabama businessmen acquire Yellowhammer News, affiliates." {{BBJ}}


==External links==
==External links==

Latest revision as of 16:59, 18 August 2023

Yellowhammer News logo.png

YHN Media Group (originally Yellowhammer News and later Yellowhammer Multimedia) is a media and public relations company founded in 2013 by Cliff Sims as an outgrowth of his "Yellowhammer" conservative-leaning political weblog (launched in 2011) and Yellowhammer Strategies, a media consulting firm. The company publishes a website with news stories, opinion pieces and multimedia features. It has also produced a syndicated radio program hosted by Sims, and offered a clothing line featuring its Yellowhammer bird silhouette logo.

The company, which was co-owned by Tim Howe and John Ross, both lobbyists and former directors of the Alabama Republican Party, moved into offices in the Age-Herald Building on 5th Avenue North.

In 2014 former Mobile Register investigative reporter Eddie Curran revealed ties between Yellowhammer and Alabama House of Representatives Mike Hubbard, along with Sims' former employer, the SAHR Group lobbyists and political consultants and identified the site as part of a smear campaign against Alabama Public Service Commission member Terry Dunn. That same year, Yellowhammer News was named "State Blog of the Year" at the 2014 Conservative Political Action Conference in Washington D.C.

In 2015 editor Elizabeth BeShears left the company after being directed by Sims not to publish a profile of Jonathan McConnell, who was challenging incumbent Senator Richard Shelby in the 2016 Republican primary. She later learned that Shelby's campaign had employed Howe and Ross as consultants and spent more than $10,000 on advertisements on the site.

Yellowhammer News partnered with the Alabama Department of Commerce to host the 2016 Alabama Economic Growth Summit at the Ross Bridge Resort.

After Sims was hired as Assistant Communications Director for White House Message Strategy under President Donald Trump, he handed over the role of CEO to Brian Ellis. Sims later sold his stake in Yellowhammer Multimedia to Clearcom Digital LLC, a business owned by Joshua Jones, CEO of data analytics firm StrategyWise and a former business partner of Del Marsh. Ellis remained CEO of Yellowhammer and Larry Huff was named executive editor for content.

In September 2017 Jones sold the business to Allison Ross of Memphis, Tennessee. Ellis remained on staff as CEO. Ross brought on J. Pepper Bryars as editor, and his wife, Rachel as managing editor. The Bryarses left the publication in July 2018, following a disagreement about the site's endorsement of Roy Moore's Senate run. Howe is the current publisher and editor.

In 2023 political consultant Paul Shashy and Montgomery businessman Thomas Harris acquired Yellowhammer Multimedia, which they reorganized as as an LLC under the current name, and installed Ellis Terry as president.

Outlets

  • Yellowhammer News news website
  • YHN Radio Network
  • 256 Today News, Tennessee Valley news site
  • Soul Grown, lifestyle magazine founded by Ellis Terry, acquired in 2021

References

External links

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