Western Supermarkets

File:Western logo.jpg

Western Supermarkets is Birmingham's largest locally-owned grocery store chain. Currently, Western Supermarkets, Inc. operates stores under the Western Supermarket, FoodSmart by Western, and The Village Market brands. The corporate headquarters is located at 2614 19th Street South in Homewood.

Western Supermarket was founded in 1948 by Inos Allen Heard and Stewart Yerton with the opening of a store in Five Points West. In 1987, Ken Hubbard and Ed Goodwin bought the company from Heard. Hubbard is currently the sole owner and CEO of the company. Darwin Metcalf, previously manager of the Mountain Brook Village store, is president and chief operating officer.

In 1998, Western was the number three grocery chain in Birmingham.

In 2001, in an effort to compete against the many larger grocery chains, Western began tailoring each location to its area. This began with the renaming of the Festival Center location in Eastwood to FoodSmart by Western. The store's floral, seafood and deli departments were removed while a "Dollar Smart" section featuring items priced at $1 or less was added. Other examples of this local tailoring are the Mountain Brook store's extensive wine shop and the Highland Avenue location's large, "New York style" deli. Despite these adaptations, Publix surpassed Western as the number five grocery chain in Birmingham in 2003.

2001 also saw the loss of Western's then most profitable store, in Bluff Park, after the landlord decided not to renew the store's lease. The location had been there since 1967.

Locations

Current locations

The Highland Plaza store in March 2006

• Western Supermarket
  • Highland Plaza: 2230 Highland Avenue, Southside
  • Mountain Brook Shopping Center: 2717 Culver Road
  • Vestavia Hills: 3350 Morgan Drive, Rocky Ridge
• Food Depot
  • Gardendale: 945 Main Street (opened as a Western in 1961; converted to Food Depot in 2009)
  • Pelham: 3592 U.S. Highway 31 South (opened as a Western)
• FoodSmart by Western
  • Crestwood Festival Center: 7309 Crestwood Boulevard
• The Village Market
  • East Lake: 7737 2nd Avenue South

Former locations

• Bluff Park (770 Shades Mountain Plaza, 1967–2001)
• Cahaba Heights (3150 Green Valley Road, closed 2005)
• Center Point (1916 Center Point Parkway, closed 1980s)
• Leeds (116 South 26th Street), opened January 23, 1963.
• Crestwood Shopping Center (5610 Crestwood Boulevard, opened 1957 as 4th location)
• Five Points West
• Hoover (1887 Hoover Court, closed 2003)
• Vestavia Hills (2512 Rocky Ridge Road, moved to 3350 Morgan Drive)
• Trussville (220 Main Street)
• Trussville (5960 Chalkville Mountain Road, closed 2005)
• Vestavia Hills Shopping Center (652 Montgomery Highway)

External links

• Western Supermakets official website
• Western Supermarkets page at Birmingham Rewound

References

• "At Age 50, Western Savors Role of Home-Owned Supermarket" (July 28, 1998) The Birmingham News
• Mahoney, Ryan (October 31, 2003) "Western Supermarkets carves niche market." Birmingham Business Journal
• "About Western Supermarkets." Western Supermarkets - accessed December 11, 2006
• Mahoney, Ryan (December 5, 2003) "Publix passes Western in local grocery wars." Birmingham Business Journal
• "Neighborhood Loses Only Grocery" (July 13, 2001) The Birmingham News
• Williams, Roy L. (August 20, 2008) "Western Supermarkets hits 60-year milestone." The Birmingham News
• Hubbard, Russell (May 31, 2009) "Birmingham Western Supermarkets CEO Ken Hubbard says local flavor still works as larger rivals knock each other off." The Birmingham News
• Smith, Adam (June 17, 2009) "Store has new name, new look." North Jefferson News