Rogers Trading Company Building: Difference between revisions
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[[Image:Rogers Trading Company Building.jpg|right|thumb| | [[Image:Rogers Trading Company Building.jpg|right|thumb|419px|Vazda Studios in April 2007]] | ||
The '''Rogers Trading Company Building''' (originally '''Maring Ford''', later '''Maring-Crawford Ford''', '''Crawford Ford''', '''O. Z. Hall Ford''' and '''Jim Short Ford''', then '''Roger's Army Navy Store''', currently '''Vazda Studios''') is a 2-story, 40,000 square foot masonry commercial building located on the northeast corner of [[1st Avenue North]] and [[25th Street North|25th Street]]. | The '''Rogers Trading Company Building''' (originally '''Maring Ford''', later '''Maring-Crawford Ford''', '''Crawford Ford''', '''O. Z. Hall Ford''' and '''Jim Short Ford''', then '''Roger's Army Navy Store''', currently '''Vazda Studios''', and also known as the '''Intermark Building''') is a 2-story, 40,000 square foot masonry commercial building located on the northeast corner of [[1st Avenue North]] and [[25th Street North|25th Street]]. | ||
The building was constructed in [[1928]] for [[ | The building was constructed in [[1928]] for [[Maring Ford]] and was designed by [[William Leslie Welton]]. | ||
During the 1980s it housed [[ | During the 1980s it housed [[Rogers Trading Company|Rogers Army Navy Store]] and was painted in an over-scaled army camouflage pattern. Roger's advertised its location as "the ugly building on 1st Avenue" and gave out "Ugly Bucks" as premiums during the holiday season. In the 1990s Roger's evolved into more of an outdoor outfitter with high-priced technical clothing instead of military surplus. They repainted the exterior in plain colors shortly before they moved out of the space altogether in [[1995]]. | ||
After it became vacant, the property became a priority for [[Operation New Birmingham]]'s campaign to fill empty spaces in the city. They marketed it to Whole Foods and other grocery operators. Later the [[New City Church]] obtained an option on the property, but never closed the deal. | After it became vacant, the property became a priority for [[Operation New Birmingham]]'s campaign to fill empty spaces in the city. They marketed it to Whole Foods and other grocery operators. Later the [[New City Church]] obtained an option on the property, but never closed the deal. | ||
In [[2006]] the building was purchased by [[Corporate Realty Development]] and remodeled for [[Vazda]] film-production studios | In [[2006]] the building was purchased by [[Corporate Realty Development]] and remodeled for [[Vazda]] film-production studios. CRD's investment totaled $6 million as [[Golden Construction]] completely gutted and rebuilt the interior and replaced all the exterior windows. The building's upper floor was being marketed to potential office tenants at $20/square foot until [[Intermark Interactive]], an advertising firm, decided to move its 110 employees from [[International Park]] to the building in [[2008]]. | ||
In [[2020]] wealth management firm [[Bridgeworth LLC]] relocated its offices from [[3800 Colonnade Parkway]] to 18,000 square feet in the Rogers Trading Company Building. Intermark relocated to [[One Highland Place]] in [[Southside]] in [[2024]] and its former space was leased to [[BlackBox Logistics]]. | |||
==References== | ==References== | ||
* "Winner: Renovation Category: Rogers Trading Co." (March 9, 2007) | * "Winner: Renovation Category: Rogers Trading Co." (March 9, 2007) {{BBJ}} | ||
* Cooper, Lauren B. (May 23, 2008) "Intermark to bring 110 employees downtown." | * Cooper, Lauren B. (May 23, 2008) "Intermark to bring 110 employees downtown." {{BBJ}} | ||
* Coker, Angel (November 19, 2019) "Financial firm moving HQ from 280 to downtown Bham." {{BBJ}} | |||
==External links== | ==External links== | ||
* [http://www.corporaterealty1.com/files/Vazda_studios.pdf Vazda Studios flyer] from Corporate Realty Development | * [http://www.corporaterealty1.com/files/Vazda_studios.pdf Vazda Studios flyer] from Corporate Realty Development | ||
[[Category: | [[Category: Rogers Trading Company Building|*]] | ||
[[Category: 1928 buildings]] | |||
[[Category:1928 buildings]] | [[Category: William Welton buildings]] | ||
[[Category:William Welton buildings]] | [[Category: CRD developments]] | ||
[[Category:CRD developments]] | |||
Latest revision as of 13:52, 20 June 2024
The Rogers Trading Company Building (originally Maring Ford, later Maring-Crawford Ford, Crawford Ford, O. Z. Hall Ford and Jim Short Ford, then Roger's Army Navy Store, currently Vazda Studios, and also known as the Intermark Building) is a 2-story, 40,000 square foot masonry commercial building located on the northeast corner of 1st Avenue North and 25th Street.
The building was constructed in 1928 for Maring Ford and was designed by William Leslie Welton.
During the 1980s it housed Rogers Army Navy Store and was painted in an over-scaled army camouflage pattern. Roger's advertised its location as "the ugly building on 1st Avenue" and gave out "Ugly Bucks" as premiums during the holiday season. In the 1990s Roger's evolved into more of an outdoor outfitter with high-priced technical clothing instead of military surplus. They repainted the exterior in plain colors shortly before they moved out of the space altogether in 1995.
After it became vacant, the property became a priority for Operation New Birmingham's campaign to fill empty spaces in the city. They marketed it to Whole Foods and other grocery operators. Later the New City Church obtained an option on the property, but never closed the deal.
In 2006 the building was purchased by Corporate Realty Development and remodeled for Vazda film-production studios. CRD's investment totaled $6 million as Golden Construction completely gutted and rebuilt the interior and replaced all the exterior windows. The building's upper floor was being marketed to potential office tenants at $20/square foot until Intermark Interactive, an advertising firm, decided to move its 110 employees from International Park to the building in 2008.
In 2020 wealth management firm Bridgeworth LLC relocated its offices from 3800 Colonnade Parkway to 18,000 square feet in the Rogers Trading Company Building. Intermark relocated to One Highland Place in Southside in 2024 and its former space was leased to BlackBox Logistics.
References
- "Winner: Renovation Category: Rogers Trading Co." (March 9, 2007) Birmingham Business Journal
- Cooper, Lauren B. (May 23, 2008) "Intermark to bring 110 employees downtown." Birmingham Business Journal
- Coker, Angel (November 19, 2019) "Financial firm moving HQ from 280 to downtown Bham." Birmingham Business Journal
External links
- Vazda Studios flyer from Corporate Realty Development