15-cent Jingle

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The "15-cent Jingle" is an advertising jingle used for Jack's hamburgers since its founding in 1960. The chain's founder, Jack Caddell, believed strongly in advertising, spending 5% of revenues on marketing, especially on local children's television programs such as Bozo the Clown, Cartoon Clubhouse, and Romper Room. The Sergeant Jack character, played by Neal Miller on WAPI-TV was named for the show's primary sponsor.

The 12-second jingle debuted on November 21, 1960, the day the first location opened its doors. Henry Kimbrell, Kenneth Shackelford and Tom Pollard have all claimed credit for writing the jingle, which was produced by Ed Boutwell at Boutwell Studios.

The lyrics are:

Jack's Hamburgers for 15 cents
are so good...good...good,
you'll go back, back, back
to Jack's, Jack's, Jack's
for more...more...more.

Jack's has continued to use the tune in its advertising, sometimes in abbreviated form, and since then "updated" with rock, pop, country and R&B versions.

For Jack's 50th anniversary in 2010, Jack's marketing director Pam Measel asked current Boutwell Studios owner Mark Harrelson to expand the jingle into a full three-minute song, which would be played during a choreographed stage number at the company's employee celebration. The extended version featured Kimbrell's sons Mark and Matt on guitar and drums. Additional instrumentation was added; including David Hood on bass, Macey Taylor on piano, and Bobby Horton on muted trumpet, banjo and fiddle.

In March 2021 the owner of an audio shop in Alexandria found a tape reel labelled "Jack’s Hamburgers Jingle Master Save" in a lot that he had purchased. He contacted the chain through their website and agreed to sell them the tape for $42.31 to cover the cost of shipping. They brought the tape back to Boutwell Studios for processing. Jack's worked with Big Communications to develop a new campaign, launched in January 2023, which incorporated the historic jingle to accompany a $4.99 "Throwback Deal" with a cheeseburger, fries and newly-developed fried raspberry pie.

References

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