The "15-cent Jingle" is an advertising jingle used for Jack's hamburgers since its founding in 1960. The chain's founder, Jack Caddell, believed strongly in advertising, spending 5% of revenues on marketing, especially on local children's television programs such as Bozo the Clown, Cartoon Clubhouse, and Romper Room. The Sergeant Jack character, played by Neal Miller on WAPI-TV was named for the show's primary sponsor.
- Jack's Hamburgers for 15 cents
- are so good...good...good,
- you'll go back, back, back
- to Jack's, Jack's, Jack's
- for more...more...more.
Jack's has continued to use the tune in its advertising, sometimes in abbreviated form, and since then "updated" with rock, pop, country and R&B versions.
For Jack's 50th anniversary in 2010, Jack's marketing director Pam Measel asked current Boutwell Studios owner Mark Harrelson to expand the jingle into a full three-minute song, which would be played during a choreographed stage number at the company's employee celebration. The extended version featured Kimbrell's sons Mark and Matt on guitar and drums. Additional instrumentation was added; including David Hood on bass, Macey Taylor on piano, and Bobby Horton on muted trumpet, banjo and fiddle.
- Tomberlin, Michael (November 13, 2010) "Birmingham burger franchise Jack's jingle is back, back, back ... for 50th anniversary." Birmingham News